Measuring Who Matters – Join me at a Webinar Tuesday, November 16th

I hope you can join me along with the 300+ people who have already signed up, let’s make 400+ you.   Register here – (http://us.cision.com/events/webinars.asp)

Enabled by powerful campaign management software, today’s savvy communicators are using a dynamic mix of engagement metrics and real-time search technology to accurately measure the relevance of online influencers. Join social media metrics expert Marshall Sponder and Cision’s Jay Krall and see how to integrate engagement metrics, identify relationship building opportunities, and research those opportunities in Cision’s media database.

I want to talk about this a little bit and then hopefully you’ll be even more psyched to join us on Tuesday afternoon.

I have access to CisionPoint, Cision’s media monitoring platform but what you don’t know is it’s now partly powered by Radian6.  I’m not talking about Cision Social Media, which is a White Labeled version of Radian6 that Cision also provides.  Instead, I’m referring to data and capabilities from Radian6 that have been added to the Cision Databases that make them more powerful and insightful for users.

Jay and I discussed those capabilities and decided many people are totally unaware of what CisionPoint is capable of doing, especially now.   Therefore, we decided to create this webinar to highlight those new features that I think would be especially useful for someone to know about in Public Relations.

In other words, anyone who is trying to build an influencer list, anyone who wants to know how a media clipping performed via Social Media, anyone who wants to know what industries were touched by the media, and many other things that CisionPoint can do, should join the Webinar.

I’ll be asking Jay Krall questions and he’ll be  answering them in real time  using the CisionPoint platform.

In my last post I mentioned my insight that the wrong technology choices can snowball and put a business under a metaphorical 8 ball, a perpetual rain cloud (and it’s avoidable)  here’s that section again:

…. the technology one chooses to employ and the skills used to leverage it have profound implications for pipeline workflow and profitability and I have seen it firsthand, over and over.

But you can’t choose what you don’t know about – that’s why you all should join us at 2PM EST Tuesday, November 16th to talk about CisionPoint and what it can do that might help make your work “do itself”.

After all … you don’t what the other problem, the problem of having chosen the wrong technologies and have to do everything by hand, over and over, working till 9PM every night shooting for impossible deadlines that never seem to end, needlessly, because you or the people you work for choose the wrong the tool, the wrong technology.

Uncover The Closely Guarded Secrets To Creating More Traffic, Leads, and Sales By Riding On the Coat Tails Of The High Traffic Social Media Websites.

Check it out!