Monitoring Social Media 2010 London and Integrasco Event Presentations

I’m in London all of this week doing a series of public and private speaking engagements beginning with Monitoring Social Media 2010 Monday and followed by a private event co-sponsored by Integrasco, a social media monitoring firm and platform headquartered in Oslo, Norway.   Here’s the presentations for both appearances.

For the first presentation I am focusing on the “soft” metrics around Social Media and how it’s going to be hard to plug them into a Return on Investment equation since their value is not set.   That got me thinking on how value for a object or service is often set by an market or trading service.   A razor, bottle of soda, sofa bed, bar of chocolate, these all have some value assigned to them that might fluctuate but is still possible to calculate with precision.

Friend, Re-Tweets, Likes?  What kind of financial numbers can you put against them?  Sure, there are people coming up with some figures, but there is no currency exchange, no market where one could or would want to exchange friends or ReTweets, for example.    It’s not clear to me if such metrics could really be plugged into any ROI equation unless someone assigns some monetary value to these things and be willing to pay for that value.

The other event (I’m actually speaking at a third event on Friday, November 26th at the CIPR for Glide Technologies in London  but don’t have the presentation ready for it yet) involves making the right technological choices.   Look, we are faced too often with decisions made that are disasters but affect our lives.

Perhaps,  I can help illuminate the choices that are made in monitoring out of ignorance of what is “out there”.   Most of all, I’m interested in streamlining work so we can all have a life.

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