Finding Influencers using CisionPoint – Attend our CisionPoint Webinar Tuesday, November 16th 2PM EST

Let’s talk about one thing you’ll learn at the Webinar.  Influencers.   You want it, CisionPoint can find Influencers (esp if they are in Mainstream Media, since the media database evolved from MSM but now includes 50,000+ blogs).

Let’s take a simple example (and one I’m free to talk about) “Social Media Monitoring” (spoken at plenty of Luke’s conferences and going to speak at another next week in London); according to CisionPoint, who’s influential that is writing on the subject of this conference series? (hint: Select “Media Coverage“, Create a “New Search Agent” on “Social Media Monitoring” OR “#msm10? over the last 90 days.

The first thing I got was a series of media “Outlets” that CisionPoint stores (and pretty much all of these sources are in Cision‘s Media Database which means I can get detailed information on how to contact reporters or bloggers contained wherein).

What about “who” is writing about “Social Media Monitoring”?  Wha? Jacob Morgan is writing the most about it?   Interesting.  Guess Brian Solis didn’t have more than one mention.    When we get down to who is talking about the conferences, not so many clear voices, but at least we have an idea who they are.

And while most of the conversation is happening in the United States, it’s also happening in Europe (no surprise, I’ll be speaking in London next week and the whole thing started in Europe).

And if we’re into DMA’s then we can have that too… but it’s only US based (not sure what that is about, I’m sure I’ll get Jay Krall to clear that up today).

Before we go any further I want to bring up something.

CisionPoint is a Media Database platform, enhanced by Radian6 data, yet  it’s not really a Social Media platform in the same way Radian6 is.

Actually, that’s good as some of the work I’ve been asked to do has been amazingly based on finding the buzz around “media placements” using platforms like Radian6 which are not built for this kind of analysis.  On the other hand, Cision is, yet most people I know in Social Media are totally ignorant of the fact, even in Public Relations.

You’d think people would know ….. but amazingly …. they don’t!

There are so many people I run in to trying to make a Social Media Monitoring tool behave like a “media database” when what they really want was a “media database” that had “Social Media Intelligence” and just don’t realize it – which CisionPoint does have.   That’s the reason why we came up with this webinar, to show people who want media placements to look at better platforms for that information, like this one.

You can then go back and research a particular publication and find influential authors/reporters at it with phone numbers and email addresses and any notes that a person at Cision may have made on how to pitch that person.

There’s a bit more to this as you can get Radian6 data broken down by Industry with backlinks (on topic links), likes, votes, and so on with a more advanced subscription to CisionPoint, all of this happened last May when the Radian6 data was added into CisionPoint.  Other wise, Cision white labeled Radian6 as Cision Social Media, but until May, the data in Radian6 stayed in R6, while now, it’s also in Cision and mixed in with the Media Database, when it makes sense.

Now .. if you want to learn more, come to the webinar later today and I’ll give Jay Krall a run for the money, getting him to show who ever attends all the neat things CisionPoint can do that practically no one knows about.

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Measuring Who Matters – Join me at a Webinar Tuesday, November 16th

I hope you can join me along with the 300+ people who have already signed up, let’s make 400+ you.   Register here – (http://us.cision.com/events/webinars.asp)

Enabled by powerful campaign management software, today’s savvy communicators are using a dynamic mix of engagement metrics and real-time search technology to accurately measure the relevance of online influencers. Join social media metrics expert Marshall Sponder and Cision’s Jay Krall and see how to integrate engagement metrics, identify relationship building opportunities, and research those opportunities in Cision’s media database.

I want to talk about this a little bit and then hopefully you’ll be even more psyched to join us on Tuesday afternoon.

I have access to CisionPoint, Cision’s media monitoring platform but what you don’t know is it’s now partly powered by Radian6.  I’m not talking about Cision Social Media, which is a White Labeled version of Radian6 that Cision also provides.  Instead, I’m referring to data and capabilities from Radian6 that have been added to the Cision Databases that make them more powerful and insightful for users.

Jay and I discussed those capabilities and decided many people are totally unaware of what CisionPoint is capable of doing, especially now.   Therefore, we decided to create this webinar to highlight those new features that I think would be especially useful for someone to know about in Public Relations.

In other words, anyone who is trying to build an influencer list, anyone who wants to know how a media clipping performed via Social Media, anyone who wants to know what industries were touched by the media, and many other things that CisionPoint can do, should join the Webinar.

I’ll be asking Jay Krall questions and he’ll be  answering them in real time  using the CisionPoint platform.

In my last post I mentioned my insight that the wrong technology choices can snowball and put a business under a metaphorical 8 ball, a perpetual rain cloud (and it’s avoidable)  here’s that section again:

…. the technology one chooses to employ and the skills used to leverage it have profound implications for pipeline workflow and profitability and I have seen it firsthand, over and over.

But you can’t choose what you don’t know about – that’s why you all should join us at 2PM EST Tuesday, November 16th to talk about CisionPoint and what it can do that might help make your work “do itself”.

After all … you don’t what the other problem, the problem of having chosen the wrong technologies and have to do everything by hand, over and over, working till 9PM every night shooting for impossible deadlines that never seem to end, needlessly, because you or the people you work for choose the wrong the tool, the wrong technology.

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