Selling Advertising Space an Income Generator for Internet Portals Posted By : jennyrs

You would probably not have to jump from one site to another all the time if Internet sites could decide on their own. You would instead be at a site known as an Internet portal most of the time. Internet portals make it a point to make people feel they belong in a virtual community.

An Internet portal is essentially a Web super site that wants to be your start page and your end page. The fact that many services offered by the owners of these sites are free makes the sites so tempting. E mail accounts are among the free offers of the typical Internet portal. Considered popular among users, instant messaging programs are found in these sites, along with chat rooms and message boards. The popular search engine tops the list.

Availing of these services will allow you to think that you are not just looking in on a particular site. The American express approach to Web sites is what I fondly call this. The term members stuck well with people more than customers or cardholders, as revealed by an American express survey.

This explains the appearance of the slogan Membership has its Privileges. This is the same way portals work. Why is the idea of community such a big deal for these portal sites? It all revolves around the idea of money. These sites produce free services, and so they must sell online advertising space in order to earn income. The thinking is that the more free services they provide and the more they make you feel like a member instead of simply a user, the more time you're likely to spend at that site. The advertising space provided by the site would cost more.

Advertisements will doubtless be found at every portal you go to. With its netcenter site, Netscape became known as a pioneer in the portal concept. Rather than reinvent the wheel, it has teamed with other noteworthy Internet companies to offer many of its free services. For example, netcenter's free e mail is actually provided by USA.net, which operates the net address free e mail service.

Services of the netcenter include business related discussion groups and online shopping spots. Internet users would always start with Internet search engines. Thus, popular search engines have now begun to provide the same features as portal sites.

AltaVista also offers satisfactory portal features. Text translation is a feature that the site also has in one of its pages. One of my favorite sites on the Web, Yahoo has made waves as both a search tool and a portal site. Searching can be done, and an e mail account can be made free of charge. Constructing your own yahoo, called my yahoo, is possible.

For the sake of macintosh and unix users, a java version as well as a downloadable version of Yahoo pager is ready for public consumption. In order to get Yahoo as your Internet service provider, you have to sign up. You can buy groceries online through eGrocer. The excite product finder adds a new dimension to your online shopping experience. By typing what you need, you can have a whole list of sites and prices. You are also given the chance to use the search engine.

The same features are available at lycos. Lycos is quite similar to other sites because of the services it offers. The unique thing about lycos is that it offers free home pages, something not common to other portal sites. Article Directory : http://www.articlecube.com

A deeper insight relating to web marketing services is found there. Go to this site for further information on online marketing strategy.

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