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Why do you think that is? Well let me tell you one of my network marketing secrets-- you must produce mystery.
Please Do Not Do This:
Do not harass your family, friends, or co-workers (not yet at least). Why? They do not want to feel obligated or pressured to join your business. It's not comfortable, plus, they cannot imagine doing what you just did--selling to friends, family, or coworkers. It's frightening!
We have all felt this way-
"Oh my, God, here he comes with another business proposition."
This is why they don't want to do network marketing. The thought of them making others feel the way they do is not fun for them.
Pro recruiters make you come to them. How do they do this? Listen closely--here is one of my top network marketing secrets.
They Create Mystery. If a friend, family member, or co-worker comes up to you and says, "So, what are you doing tonight"? Your reply, "I am mapping out next month's goals for my new home-based business so that I can replace my income, quit my job, and work from the comfort of my home".
What did you just do? You created mystery which will prompt "them" to ask "you" more about it, "Oh yeah, what home-based business are you talking about"? Your reply, "Ask me again in a few weeks and I will tell you all about it, I am still honing my skills as a leader". I want to start realizing some of my goals and feel more comfortable as a leader before seeking a business partner, but I will keep you in mind if you like."
You have not disqualified them but they can tell you are serious about your business and being a leader. You have just unthinkingly positioned yourself as a leader!
Then conclude with something like this, "Maybe in a a month or so when I have started to prove myself as a leader and realize some success, I will be more educated and in a better position to seek a business partner."
Tha is all you need to say!
Yes, shut up! It will not be easy but keep your mouth shut; someone else is not going to steal them from you! Change the subject and chat about something else.
Hey, I heard your son just won...blah blah blah!
This technique plays on their emotions. You just created HUGE mystery and possibly even some envy, which is great.
Haven't you ever been attracted to someone simply because they were mysterious? Isn't that what we are after in the end, individuals to be attracted to us, to follow our lead, to become part of our team and build a huge business?
The next time you see the individual in the example above, he or she will probably ask you again, "So are you ready for a business partner yet"? Go ahead and tease him some more, or if you have studied some of my recruiting techniques then begin that process on him now.
This is one of my best network marketing secrets, and it works! Create attraction through mystery and sprinkle it with a small dose of envy!
Creating mystery is by far one of my favorite network marketing secrets. This secret will have individuals itching to know what you are doing. When the time is right, recruit them, and then teach them the network marketing secret that just recruited them.
Now get out there and create some mystery because it works and it is powerful! Article Directory : http://www.articlecube.com
Norm and Kevin Sjodin are well versed in the use of network marketing secrets to get their prospects excited about the business and asking them questions. If you need some help recruiting others, check out their attraction marketing blog to learn even more tips and tricks you can use to become a leader and recruit more people!I’m speaking at the Glide Technology event tomorrow morning here in London focusing on Glide Intelligence, Glide Technologies new platform. Posting has been as light as the activity and social interactions in London this trip have been intensive. I’ll be returning to New York late this weekend.
I also spoke at an Integrasco Event at the Soho Hotel on Tuesday, November 23rd which went very well. Tomorrow’s event has 55 registrants which is pretty packed for the Certified Institute of Public Relations (looks like a brownstone from the photos on Google Maps).
Here’s the information about Friday’s event at the CIPR
How to measure the engaged web; what worked yesterday does not work today. New methodologies for new challenges.
To coincide with the launch of Glide’s revolutionary new automated sentiment analysis tool, this seminar will examine the challenges of successfully measuring your brand in a socially networked world.
Find out
How to effectively track your reputation across thousands or tens of thousands of media outletsWhy traditional methodologies simply don’t work when it comes to measuring social mediaHow to cost-effectively benchmark against the competitionHow to measure traditional media (print, broadcast) alongside social media, whilst understanding the connectionsSpaces are free but limited so register now to reserve your place.
About the speakers
Marshall Sponder is an independent Web Analytics and SEO/SEM specialist working in the field of market research, social media, networking and PR. He provides digital data convergence generating ROI and develops data metrics, KPI’s and dashboards that drive businesses by setting and evaluating benchmarks. Read his influential blog here.
Keith Woods-Holder is a pioneer in automated sentiment analysis. A former Research Director of Saatchis, he began his career creating advanced mathematical models for the UK Government. He also worked at IBM where he built one of the first commercial sentiment analysis models.
When
Friday 26th November 2010, 8am to 10am GMT
Where
CIPR, 52-53 Russell Square, London, WC1B 4HP
Meanwhile, the one day trip to Oslo was to address the Board of Directors of Integrasco. I had no idea Norway was so big and far from London (2 hour flight).
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Things to watch for:
Be careful of plans that claim to sell wonder products or pay out large earnings.
Avoid plans that ask you to purchase large amounts of inventory.
Be careful of references that might be done by their family and friends.
Watch out for plans of constant growth of new members to make money.
A legitimate MLM has no hidden purchases and has quality products and services for you to
market to make money! The ideal thing is to do your research and familiarize yourself on
marketing.
Things to research:
That the company truly has an up line support system for success.
Check into the company management.
What products and services does the company have to offer. Do the products meet your needs?
How does the company back their products?
What is the company's track record and how does it rank with other companies?
Is it a solid company?
Is there a required minimum of sales for the month?
What kind of investment do you need to join?
Do you need to sign up new members to be successful and if so, how many?
Don't listen to a road to riches or get rich scheme!
Find out and learn about the owner or founder of the company. Are they personable and easily
approachable? Learn what the owners morals and beliefs are concerning the conduct of their
company. The company should be honest with you and let you know it takes dedication and hard
work. Make sure they offer good training and support lines. Be careful of using your family
and friends as leads. A legitimate marketing company, you earn money on the company's products
and services. A well established company will provide you with support of a website, leads, sales
literature, etc. These things are important to succeed! They don't pay on bringing in new members
alone. Legitimate MLM companies do business in all 50 states in the United States and also in 100
other countries. Network marketing can be an amazing business, if you position yourself with the
right company.Yes you can earn money, if you look into what the business has to offer. Most of
all, if you get into network marketing know that it is a job. Although it is a home based business,
you need to work marketing just like you would any other job.You get up in the morning and get to
work at it. You wouldn't just not go to work at any other job, then not with this job either. To do
good at a job and be successful you need to be dedicated and work hard at it. If you neglect your
business it will fall apart, just like anything else. What you put into your business is what you
will get out of it! Article Directory : http://www.articlecube.com
A tip from Charlie Osmand over at Fresh Networks (who I believe spoke in London at #msm10 last week, where I was at and also spoke) caught my attention this morning and I took a look at their (his) review of Social Media Influencers. The link to download the PDF is contained in Charlie’s DM below.
curious to hear what you’ll make of this one: 9 Social media monitoring tools compared for ability to find influencers: http://t.co/pANb2h
Direct message sent by charlie osmond (@cosmond) to you (@webmetricsguru) on Dec 04, 10:10 AM.
The report is excellent in that it goes into some depth of influencer identification because it confines itself to actually focusing on a particular aspect/application of each of the 9 platforms (I was not familiar with PeerIndex, but have worked on all the other platforms listed and have active accounts on most of them).
But the closer you get to the truth, the more you realize there is no “one truth” or infact, one tool good for everything. According the FreshNetworks paper BrandWatch is best for finding Forum and Message Board Influeners while Radian6 was better finding Twitter followers (I’d put my money any day on finding Forum followers over Twitter followers as there are so many free tools like Klout and PeerIndex that handle Twitter followers – but identifying Forum Influencers by topic – that’s rare and potentially much more valuable). Scout Labs/Lithium was best at finding YouTube and Image influence while Synthesio was better than the rest at finding Facebook Influencers (again, much more valuable because it’s harder to get into Facebook and really find a consolidated influence score there).
The rest of the platforms really stood out for other features but not for influence identification such as Alterian/Techrigy/SM2 for segmentation, Sysomos for best overall tool (USP) and Social Radar for the best data visualization platform. The subject of the influence study was “organic baby food” – something every platform should be able to do a good report on.
There is so much “fragmentation” between vendors and what outputs they produce and buyers (and what inputs they need) that each platform tends to be good at certain things but not as good at others – you pick the platform you need for the relationships and capabilities you need on one project, then find it’s unsuitable for others, and you get into the datasoup mess most agencies are in, with a hybrid set of tools that are not interoperable and do not support the workflow or analyst, never mind the stakeholders.
But still, this is the best overall influencer study of a comparative set of social listening platforms I’ve seen so far and does a good job at defining influence in a workable way that is useful for most people reading this blog.
FreshNetworks quotes Dave Sifry, founder of Technorati as …
targeting the Magic Middle of online influencers, sandwiched between Chris Anderson?s Long Tail and well-known A-list influencers.
Makes sense to me as it’s unlikely your going to get Lady Gaga to advocate much of anything (if you can even get through to her handlers) but you may have some luck getting through to people just ahead of the Long Tail (who have groups of niche followers and aren’t so inundated with requests that they are putting up barriers to being contacted).
It’s also interesting the FreshNetworks study talks about 4 types of Influencers yet only shows the three (above), where is the forth type hiding?
Another great thing about the FreshNetworks paper is how of it defines 5 levels Engagement – I don’t know if this is the best definition, but it’s certainly workable and even possible to manually rank influence based on it.
Inactive – aware of the relevant sector or topic but not actively engaging.
Brand Conscious – aware of your brand. Generates some buzz but not fully engaged and mostly fleeting references online.
Word-of-Mouth Amplifiers– spreads key messages and updates that relate directly to your brand, products or services.
Brand Advocates/Evangelists – support and champion your brand online.
Brand Ambassadors – key advocates who have a strong involvement with the your brand online. Could be a commercial relationship.
I doubt you could automate the classification of influence (but it’s worth a try).
There’s also a section on “what’s in it for me” in approaching influencers, how to do it and how to select the right tool/platform. I honestly could not have done a better job if I had written the report myself, though I might have tried to pick clear winners and losers instead of giving every platform kudos for something they do better than anyone else, as FreshNetworks did.
On the hand, to be fair and honest, as I am known to be – the real issue here isn’t influencer identification capabilities, it’s rather, the right tool/platform you need for your particular situation – that’s a custom consulting case scenario, not something that a paper like this can fully address.
My book will attempt to set the case and rationale for more strategic investment in tools and processes than any of these types of studies has produced (the basis for the FreshNetworks study is to build more clientele – nothing wrong with that ) but doesn’t really address that fact, nor can it, that every business and situation is different and the precision needed in influencer identification continues to evolve past where any of these tools, profiled, goes.
Also notable, is that this study covers 9 platforms and leaves out others that could have also been interesting such as Traakr (not to mention that just about every PR, Advertising and Marketing firm now is either creating influencer lists of their own or buying them and white labeling it from firms like Traackr or other similar type services).
Prices vary for such lists and are widely dissimilar, often for the similar lists to tell the truth, but having done some of this myself, in various capacities, I am of the belief we should not invent the wheel unless we can show a much better cut of influence than what the existing tools and platforms produce now, nuff said.
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