Glide Technology Event at CIPR – November 26th, 2010 London

I’m speaking at the Glide Technology event tomorrow morning here in London focusing on Glide Intelligence, Glide Technologies new platform.  Posting has been as light as the activity and social interactions in London this trip have been intensive.   I’ll be returning to New York late this weekend.

I also spoke at an Integrasco Event at the Soho Hotel on Tuesday, November 23rd which went very well.   Tomorrow’s event has 55 registrants which is pretty packed for the Certified Institute of Public Relations (looks like a brownstone from the photos on Google Maps).

Here’s the information about Friday’s event at the CIPR

How to measure the engaged web; what worked yesterday does not work today. New methodologies for new challenges.

To coincide with the launch of Glide’s revolutionary new automated sentiment analysis tool, this seminar will examine the challenges of successfully measuring your brand in a socially networked world.

Find out

How to effectively track your reputation across thousands or tens of thousands of media outletsWhy traditional methodologies simply don’t work when it comes to measuring social mediaHow to cost-effectively benchmark against the competitionHow to measure traditional media (print, broadcast) alongside social media, whilst understanding the connections

Spaces are free but limited so register now to reserve your place.

About the speakers

Marshall Sponder is an independent Web Analytics and SEO/SEM specialist working in the field of market research, social media, networking and PR. He provides digital data convergence generating ROI and develops data metrics, KPI’s and dashboards that drive businesses by setting and evaluating benchmarks. Read his influential blog here.

Keith Woods-Holder is a pioneer in automated sentiment analysis. A former Research Director of Saatchis, he began his career creating advanced mathematical models for the UK Government. He also worked at IBM where he built one of the first commercial sentiment analysis models.

When

Friday 26th November 2010, 8am to 10am GMT

Where

CIPR, 52-53 Russell Square, London, WC1B 4HP

Meanwhile, the one day trip to Oslo was to address the Board of Directors of Integrasco.   I had no idea Norway was so big and far from London (2 hour flight).

View the original article here

Glide Technology Event at CIPR – November 26th, 2010 London

I’m speaking at the Glide Technology event tomorrow morning here in London focusing on Glide Intelligence, Glide Technologies new platform.  Posting has been as light as the activity and social interactions in London this trip have been intensive.   I’ll be returning to New York late this weekend.

I also spoke at an Integrasco Event at the Soho Hotel on Tuesday, November 23rd which went very well.   Tomorrow’s event has 55 registrants which is pretty packed for the Certified Institute of Public Relations (looks like a brownstone from the photos on Google Maps).

Here’s the information about Friday’s event at the CIPR

How to measure the engaged web; what worked yesterday does not work today. New methodologies for new challenges.

To coincide with the launch of Glide’s revolutionary new automated sentiment analysis tool, this seminar will examine the challenges of successfully measuring your brand in a socially networked world.

Find out

How to effectively track your reputation across thousands or tens of thousands of media outletsWhy traditional methodologies simply don’t work when it comes to measuring social mediaHow to cost-effectively benchmark against the competitionHow to measure traditional media (print, broadcast) alongside social media, whilst understanding the connections

Spaces are free but limited so register now to reserve your place.

About the speakers

Marshall Sponder is an independent Web Analytics and SEO/SEM specialist working in the field of market research, social media, networking and PR. He provides digital data convergence generating ROI and develops data metrics, KPI’s and dashboards that drive businesses by setting and evaluating benchmarks. Read his influential blog here.

Keith Woods-Holder is a pioneer in automated sentiment analysis. A former Research Director of Saatchis, he began his career creating advanced mathematical models for the UK Government. He also worked at IBM where he built one of the first commercial sentiment analysis models.

When

Friday 26th November 2010, 8am to 10am GMT

Where

CIPR, 52-53 Russell Square, London, WC1B 4HP

Meanwhile, the one day trip to Oslo was to address the Board of Directors of Integrasco.   I had no idea Norway was so big and far from London (2 hour flight).

View the original article here

Monitoring Social Media 2010 London and Integrasco Event Presentations

I’m in London all of this week doing a series of public and private speaking engagements beginning with Monitoring Social Media 2010 Monday and followed by a private event co-sponsored by Integrasco, a social media monitoring firm and platform headquartered in Oslo, Norway.   Here’s the presentations for both appearances.

For the first presentation I am focusing on the “soft” metrics around Social Media and how it’s going to be hard to plug them into a Return on Investment equation since their value is not set.   That got me thinking on how value for a object or service is often set by an market or trading service.   A razor, bottle of soda, sofa bed, bar of chocolate, these all have some value assigned to them that might fluctuate but is still possible to calculate with precision.

Friend, Re-Tweets, Likes?  What kind of financial numbers can you put against them?  Sure, there are people coming up with some figures, but there is no currency exchange, no market where one could or would want to exchange friends or ReTweets, for example.    It’s not clear to me if such metrics could really be plugged into any ROI equation unless someone assigns some monetary value to these things and be willing to pay for that value.

The other event (I’m actually speaking at a third event on Friday, November 26th at the CIPR for Glide Technologies in London  but don’t have the presentation ready for it yet) involves making the right technological choices.   Look, we are faced too often with decisions made that are disasters but affect our lives.

Perhaps,  I can help illuminate the choices that are made in monitoring out of ignorance of what is “out there”.   Most of all, I’m interested in streamlining work so we can all have a life.

View the original article here

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